Companies that market their brands globally strive to keep a singular identity with their marketing campaigns and brand messages. In response to globalisation, many companies assume as the trade barriers begin to dissolve alongside the wake of global communication technologies, the potential in expanding to new markets now appeal and can happen faster and more […]

We’ve said it before and we’ll say it again; Football is, without a shadow of a doubt, one of the most internationally recognised and globalised business mechanisms in the world. Millions of fans in every corner of the globe watch great football events such as World cup or Champion League finals. Supporters pay close attention […]