Language Blog | Languages & Translation | Language Reach

How Global Brands Market to Foreign Audiences and How Can Translation Services Help?

Feb

21

2024

How Global Brands Market to Foreign Audiences and How Can Translation Services Help?

Approaching foreign markets Trading within international markets is becoming increasingly beneficial for businesses in the modern, globalising world. Some of the most significant reasons for this are technology and internet developments. Nevertheless, technology can only allow you to extend your company’s reach whereas an in-depth understanding of the language and culture of your target audience […]

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Localisation – Why is it so important for your business?

Nov

16

2023

Localisation – Why is it so important for your business?

Is Localisation important for your business? If you’re considering expanding your business to a country where English isn’t a native language, in order to succeed, it’ll be essential to translate and carefully localise your marketing materials. Translation is important in business because people feel more relaxed using their own language. When consumers and B2B clients are […]

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Is the U.S market a natural expansion step for UK based companies?

Sep

02

2023

Is the U.S market a natural expansion step for UK based companies?

Should UK-based businesses expand to the US market? Assuming that marketing in the United States requires a very similar approach to the campaigns run for the UK market is very common, even by experienced business owners and marketing professionals. Although the language is practically the same and the cultures are seemingly comparable at a first […]

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Transcreation vs. Translation – what are the differences?

Oct

19

2022

Transcreation vs. Translation – what are the differences?

The differences between translation and transcreation  Transcreation and translation are two terms which interrelate on many levels, although the processes and final outcomes are different. Understanding what the specific differences between transcreation and translation are wouldn’t be possible without fully understanding what these terms mean independently. ‘Translation’ is a term generally known and understood and […]

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The History Of Afrikaans In South Africa

Jun

17

2022

The History Of Afrikaans In South Africa

The History Of Afrikaans In South Africa In South Africa, only 13% of residents speak the language called Afrikaans. Some black South Africans have intentionally blocked out the language from their minds. People like Nomsa Maseko, a BBC News correspondent in Johannesburg, refused to speak the language in her adult years after school authorities oppressed […]

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Translating For A Specific Market: Local Differences To Consider

Dec

21

2021

Translating For A Specific Market: Local Differences To Consider

Translating For A Specific Market: Local Differences To Consider   Venturing into overseas markets can be an exciting, and potentially profitable, experience. The success of your business, however, greatly depends on how effective your marketing translation is and how well it meets the expectations of the audience you are targeting.   Recently, despite the worldwide […]

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Dec

02

2021

Scotland’s linguistic landscape – Scottish Standard English and Scots

Follow Ashley on Twitter or by visiting her website here. Enjoy!   Scotland’s linguistic landscape – Scottish Standard English and Scots Do you know your language varieties from your languages? Your dipthongs from your monopthongs? The difference between code-switching and bilingualism? Scotland’s linguistic landscape, made up predominantly of the language variety that is Scottish Standard […]

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The Spirit of Scots

Jul

30

2021

The Spirit of Scots

You can follow Ashley on her on Twitter or by visiting her website here. Enjoy!   What Makes Scots, Scots… Scots is the Germanic language spoken in Scotland. It is closely related to English – both developed from the same Anglo-Saxon ancestor language – as well as to other West Germanic languages, such as German […]

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Jun

22

2021

The Brutal Impact Of COVID-19 On Cultures Around The Globe

The impact of COVID-19 on cultures around the world has been severe and, in some cases, devastating. Festival cancellations and other repercussions on the tourism sector are more obvious, than other, less prominent consequences of the pandemic. Today, we’ll talk about how COVID-19 is changing cultures all over the world. We’ll look at how Covid […]

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Culture In Marketing: How To Successfully Globalise Your Brand

Jun

03

2021

Culture In Marketing: How To Successfully Globalise Your Brand

How do you market your business to people from various cultures and geographic locations? Let’s explore culture in marketing for your new, globalised brand. Imagine that a company plans to globalise its business with hopes of increasing its net yearly profit by millions. The calculations have been done based on market demand, and the business […]

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May

18

2021

Marketing to the Caribbean; Aspects to Consider

Marketing To The Caribbean; The Role Of Video, Culture, And Language.  Two key things make up the content in your content marketing strategy: words and visuals. Images, graphics and the use of language in marketing are what connect with and have the most impact on your brand’s audience. In the Caribbean, language and culture go hand […]

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Expanding Business To International Markets; Aspects to consider

Mar

15

2021

Expanding Business To International Markets; Aspects to consider

International Business Expansion – What you need to know With the developments in technology and now widely available internet, numerous ways of reaching target audience are available to business owners. With the Brexit dust slowly settling down and Coronavirus solutions coming into place, an international expansion is the next step for many UK based companies. […]

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How should companies approach internationalisation in 2020?

Feb

19

2020

How should companies approach internationalisation in 2020?

The way companies approach internationalization process has changed drastically over the last decade. Just 10 years ago, the ‘one-fits-all’ method was generally considered to be a good standard across majority of business sectors. Companies and organizations believed, that because a campaign worked well in one market, it would also naturally work equally well elsewhere, even […]

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5 Reasons to Learn a Language Before Traveling + 10 Resources to Help You Get Started

Feb

04

2020

5 Reasons to Learn a Language Before Traveling + 10 Resources to Help You Get Started

Today we are very lucky to have Shannon Kennedy from Eurolinguiste writing for us about the main reasons to learn a language before travelling. She also included 10 useful resources to help you get started! Enjoy! You can follow Shannon on Twitter & Facebook —————————————————————————————————————-   When we announce our intent to visit a new country, one of […]

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International Marketing Campaigns That Didn’t Go To Plan

Oct

30

2019

International Marketing Campaigns That Didn’t Go To Plan

A marketing campaign can often ‘make or break’ a product. In fact, it can sometimes ‘make or break’ an entire brand. PR and marketing experts habitually say that it doesn’t really matter how good or bad your product is, the only thing that truly matters is how you present it to the potential customer. Although […]

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Money talks, but in what language?

May

22

2019

Money talks, but in what language?

Does the demand for language services go hand in hand with UK trading numbers? Does the demand for a language you translate match UK import/export statistics? Find out!   Money talks, but in what language? Despite what appears to be the utmost efforts from the UK government and EU leaders to make Brexit as complicated […]

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Most Difficult Documents To Translate

Apr

24

2018

Most Difficult Documents To Translate

What are the most difficult document types to translate?  The complexities of language make professional translations more difficult than most monolingual speakers can often appreciate. Understanding the rules of language is only the very first hurdle qualified linguists must master. The next challenge is to fully understand not only the speaking habits, culture and social […]

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9 Language Facts You Probably Didn’t Know

Jan

19

2018

9 Language Facts You Probably Didn’t Know

9 Interesting Facts About Language Diversity There are over 7,000 languages in the world today and professional translators play an important role not only in the day to day activities and business support, but also in preserving the heritage of cultures and languages. Very often, dominant languages are endangering many indigenous forms of communication. In […]

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How versatile are translation agencies?

Jan

11

2018

How versatile are translation agencies?

Translation Agencies can offer your business more than just translations In today’s globalising world, some of the fastest growing and top translation agencies in the United Kingdom offer their customers a wide range of language services in order to deliver high-quality results. Interpreting and translating are only two aspects of what language agencies can, and should, […]

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What Should You Expect From Translation Service Providers

Nov

03

2017

What Should You Expect From Translation Service Providers

What to expect from a professional translation agency A rapidly globalising world and modern societies have shaped multilingual communities. As a result, there is a growing need for language translation service providers (LTSP’s). But what many people don’t realise is that such translation companies offer services which often go beyond simply translating documents or providing […]

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Aug

05

2017

How Can Multinational Firms Improve Communication?

Can Marketing translations help your business? To succeed in a global economy, multi-national businesses face a number of internal and external challenges. The workforce is often multi-national and foreign markets need to be approached in the language of the native audience. It is common for international businesses to approach such challenges by implementing a multi-language structure, […]

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Can your law firm benefit from legal translation services?

Jun

08

2017

Can your law firm benefit from legal translation services?

Multilingual communities and global businesses have increased the demands of legal departments exponentially in the last couple of decades. As more small businesses reach out to international audiences, caseloads begin to pile up. Law firms not only rely on language translation agencies and professional legal translators to produce high-quality and accurate content within fast turnaround […]

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10 Ways Translation Services Will Cut Costs

Apr

25

2017

10 Ways Translation Services Will Cut Costs

Companies with a global reach recognise the benefits language translation service providers (LTSP) offer. If you share the same vision as bi-national and multi-national companies, it is advisable to follow their lead. Because most of them have already made the mistakes you want to avoid. Launching a new business overseas comes with a hefty price […]

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Apr

13

2017

Life after Brexit – Good time to learn another language?

The formal negotiations between UK and EU to separate the Kingdom from the Union are now well underway. Looking forward, it is rather clear to see that things simply won’t be the same. The new relationship between United Kingdom and European Union will most likely compel trade and political communications to be conducted on a […]

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Let’s translate the longest German word…

Mar

14

2017

Let’s translate the longest German word…

Today we are happy to share with you an article written by our friend and a true language lover – George Trail. Enjoy! I’ve decided to write a blog which is ostensibly “fun” by my usual standards: one which revolves around a Youtube video posted by a German woman who herself describes it as “an […]

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5 New Year’s resolutions of a professional translator

Jan

18

2017

5 New Year’s resolutions of a professional translator

The sight of Christmas lights and decorations being taken down, gently reminds us that the festive season is now over, and it is in fact the time to stop eating cake and get back to work and our daily routines. The good, old days of wearing pyjamas while sipping hot chocolate and watching ‘home alone’ […]

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12 Unusual Christmas Traditions from Around the World

Dec

20

2016

12 Unusual Christmas Traditions from Around the World

  Christmas is the season to be jolly. Certainly, in some countries, peculiar traditions provide enough entertainment to make sure that the seasonal cheer is enjoyed by everyone. From traditional beliefs and ritual practices, we take a look at some of the cultures around the world and what they get up to during Christmas. You […]

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12 things to consider when choosing a translation agency

Oct

25

2016

12 things to consider when choosing a translation agency

Language and translation services have become big business recently. There are more than 30,000 translation services and other language service providers (LSPs) worldwide at the moment. Of course, each has their own specialties. Most are limited as to which languages they deal with, only work in certain sectors, or are only really expert within certain […]

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Aug

23

2016

Is now the perfect time to grow online?

Not too long ago, if a business owner said they will be able to trade and sell their products to almost every person in the world regardless of their location, they’ll be laughed at. Today, the idea rather than something to laugh about, is a reality. With the growth of internet and mobile devices, businesses […]

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Jun

28

2016

How UK Private Schools Attract International Students

Emerging economies throughout the world present excellent opportunities for businesses in the UK to attract a wider audience from overseas. Given the decline in the number of British students receiving private education, UK boarding schools should look to capitalise on the fortunes of overseas families that want to provide their children with the best education. […]

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Localisation of Food Products Earns Brands Trust

May

26

2016

Localisation of Food Products Earns Brands Trust

If you could trust any product on your shopping list, you would like to think the food you buy and eat is reliable. Trust is a funny thing when it comes to food, though. After all, everyone’s guilty of indulging in the odd bit of junk food every now and again, even when we know […]

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Why Businesses Should NOT Use Automated Translation Tools

May

20

2016

Why Businesses Should NOT Use Automated Translation Tools

This Is Why Businesses Should NOT Use Automated Translation Tools Any translation agency will tell you that free automated translations tools available online do serve a purpose. But cross-border businesses looking to communicate with a foreign audience is not one of them. From the view of a professional linguist, it is understandable that businesses might […]

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How to Choose the Right Translation Company for You

Apr

28

2016

How to Choose the Right Translation Company for You

Translation service providers (TSP) are one the fastest growing industries today thanks to the mass global expansion of businesses and huge numbers of migrants moving abroad to live in foreign countries. The internet has made it possible for businesses to reach international audiences and the obsession consumers have with overseas brands makes tapping into foreign […]

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The unlikely ways I learned to speak four foreign languages…

Apr

14

2016

The unlikely ways I learned to speak four foreign languages…

…and how you can do it too by starting small. Today, we are very happy to publish a post from our friend Laura Mould. Laura  works as Marketing Manager at Oxford Spires Language School, welcoming international students each year to participate in various study abroad programmes. She is Canadian and has lived in Mexico, France, […]

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Mar

24

2016

What Is the Difference Between Localisation and Internationalisation?

Localisation and internationalisation have been used interchangeably. But this can be misleading and confusing. When applied to marketing practices in overseas markets there are distinctive and important differences between the two. Historically, companies trading in foreign markets simply opened up a branch in another country and translated company literature and marketing campaigns into the language […]

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Global Internet Use & Annual Spend

Mar

10

2016

Global Internet Use & Annual Spend

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Oscars Nomination Committee Scrutinised Over Best Foreign Language Film

Mar

01

2016

Oscars Nomination Committee Scrutinised Over Best Foreign Language Film

  The Oscar nomination committee were in the news again this week over claims that Hollywood is anti-ethnic – an irony considering the industry is dominated by Jewish owners. In the build up to the illustrious Academy Awards which happened last week, the nominations for the Best Foreign Language film came under scrutiny due to […]

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A History of Film Subtitles and The Growth of Video Translation

Feb

26

2016

A History of Film Subtitles and The Growth of Video Translation

With the advancements of mobile technology in the modern era, almost anybody can make a video. Of course, making films does not involve the glitz and glamour of Hollywood for everybody, but a boom in Indie films over the last 20 years is now being followed by an explosion of video content uploaded to the […]

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Everything you must know about Multilingual and International SEO

Feb

18

2016

Everything you must know about Multilingual and International SEO

A guide to Localised and Multilingual SEO The need for online businesses to rethink the use of language as part of their SEO is a growing trend. As many companies are finding out, the internet is an invaluable tool for cross-border marketing. The potential to reach a wider audience is huge. Whether your company plans to expand into an […]

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What Is Transcreation And Why Is It Important?

Feb

16

2016

What Is Transcreation And Why Is It Important?

In order to compete, marketers now have to evaluate the cultural dimensions of their target markets, understand the consumers’ attitudes, behaviour and beliefs and tailor their marketing campaigns to create an impact in these markets. Therefore, in order to succeed in new markets and appeal new customers, the use of creative translations – Transcreation – […]

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Nov

10

2015

Machine Translations strike again

(Story originally posed by The Guardian – read here) We all know it and, quite frankly, it makes us very happy – Due to a number of reasons, human translators are superior to machine translations. The human intelligence and awareness simply cannot be matched even by the newest and most sophisticated computer software. A human […]

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How I learnt a New Language Unintentionally

Sep

15

2015

How I learnt a New Language Unintentionally

Have you ever done something suddenly? Perhaps you went away to a new country, or bought something at the very last minute. I’ve done all of the above, and I’ve also begun studying a new language without intended on doing so.   15 year old me To infinity and beyond! Okay not exactly, but I […]

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Aug

11

2015

The Etiquette of Business in Latin America

The etiquette of doing business differs depending on which part of the world you find yourself. Today, we’re focusing on Latin America and the way business is dealt with in this region. If you require certified Spanish translations, click here. Language The main language spoken in Latin America is Spanish, where people are proud of […]

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Jul

29

2015

How not to drive your translator insane

Today, we are lucky to have a true language lover – Siskia Lagomarsino who has written a guest post for us! Siskia is a proud translator by trade and has been working with English, Spanish and Japanese for almost half of her life. She currently lives in Mexico City and keeps a language blog at […]

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Epic Translation Fails!

Jul

16

2015

Epic Translation Fails!

Today we come to you with a light hearted post showcasing 10 of our favourite epic translation fails. Here at our agency, we work very hard to avoid situations like these, but  in the spirit of having fun, we want to show you some of our favourite translation fails that we’ve found on the web. […]

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Jul

15

2015

Here are a few reasons why I love working as a translator

There may be some people who will look at this title and question what I love about my job. I imagine hearing the usual ‘isn’t your job repetitive? do you ever leave your house?’ Yes, these are negative stereotypes, and some more generalised than others. But despite these negative associations, I love working as a translator and […]

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Jun

03

2015

Lindsay does…Translation Mistakes

Today we are lucky enough to welcome a guest post from Lindsay. She’s a true language lover and a passionate traveller. Make sure to check out her blog – LindsayDoesLanguages, it’s packed with great posts about language learning and travelling! Now,without further ado, here’s Lindsay’s post, enjoy!   Oops. We’ve all seen something on holiday […]

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May

19

2015

3 Tips to learn a new language

Today we’ve decided to share some simple but effective tips to use when learning a new language. We understand that language learning requires dedication and effort, and we’re sure that every learner has tricks that work perfectly for them. But because we like to think that we know a thing or two about languages, we’ve […]

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Change your excuses into reasons to learn a new language

Apr

30

2015

Change your excuses into reasons to learn a new language

Studying a new language is an epic journey that can be very rewarding. And because this can be complex, excuses, delays and procrastinations can easily become a normal part of a language learners thought process. For that reason we will share some excuses that we’ve heard to often when the going gets tough, but because […]

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Apr

23

2015

A perfect day to share interesting facts about the English language

Today is a lot of things, as well as being a beautiful spring day, it’s also St George’s Day, and not only this, but today also marks the celebration of Shakespeare Day. And in honour of all things English, we’ve decided that there is no better way than to celebrate the wonders of the English […]

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Is grammar as important as we think?

Apr

22

2015

Is grammar as important as we think?

  The subject of grammar is a touchy one, especially if you regard yourself a grammar stickler like Lynne Trust, author of the infamous and witty grammar book ‘Eats, Shoots and Leaves’.  I picked up a copy of the book in my first year at university after having it recommended to me by a lecturer. […]

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Apr

02

2015

My Experience of Customer Service in Japan

I’ve had my fair share of customer service experiences, in fact I’ve been on the other end, having worked in hospitality for a number of years. I would like to believe that I know a thing or two about what customer satisfaction truly means…or do I? I mean while this statement is true here in […]

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Mar

31

2015

Don’t let this happen to you…

Lost in Translation…This is how simple language misunderstandings and translation errors can affect your life! Don’t let this happen to you…  

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How I Learnt Spanish In A Year

Mar

18

2015

How I Learnt Spanish In A Year

Today we have a guest post from Hanna Wilson, a language learner from Brighton who has fulfilled her New Year’s resolution of learning the Spanish language. But it wasn’t an easy journey as Hanna will tell you, but a very fulfilling one.  Learning the Spanish language has been a reoccurring new year’s resolution of mine for many years. My quest […]

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Mar

10

2015

3 reasons why translators DESERVE more credit!

Translators are not always given the acknowledgement they deserve . And as simple as it may seem, translating is much more than simply changing words from one language and into another. A seasoned translator would in fact tell you that it’s a multifaceted job that requires skill, determination and patience. And while some may have […]

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Mar

06

2015

The Impact of Slang on Language

  Every year numerous new words and abbreviations find their way into the dictionary. Some may say this is all part of a language revolution while others can’t fathom how words, phrases and abbreviations used informally can be given such importance. Popular terms such as ‘duckface’, ‘lol’ and ‘jel’ have all been included in the […]

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Mar

04

2015

Find the solution!

Mar

03

2015

Should you translate your website?

With the growth of internet and innovations in technology, many companies, both big and small now have unlimited opportunities to reach out to customers not only in other parts of their home country, but practically anywhere around the world. This opens doors and markets which could not have been opened even just a few years […]

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Feb

06

2015

Brand Translation Troubles: When A Dictionary Is Simply Not Enough

Companies that market their brands globally strive to keep a singular identity with their marketing campaigns and brand messages. In response to globalisation, many companies assume as the trade barriers begin to dissolve alongside the wake of global communication technologies, the potential in expanding to new markets now appeal and can happen faster and more […]

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Feb

03

2015

Around the world in 80 drinks!

Here’s a fantastic infographic showing you what some of the favourite drinks in 80 different countries around the world are! What’s yours?

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Jan

30

2015

Translation Mistakes that Caused a Big Issue

Speaking many languages does not ensure that you are qualified to work in the industry of language translation services. Translation is a unique skill that professionals work hard to develop. The importance of an appropriate translation is more relevant when things go wrong. Here we can mention some common translation mistakes that caused a big […]

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Jan

21

2015

Least Spoken Languages in the World

By the end of this century, half of the languages currently spoken around the world will be extinct. Sadly, one language dies every 14 days. Here’s a great info-graphic showing you the least spoken languages in the world and the number of speakers currently speaking them.

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Jan

20

2015

How to have a successful multicultural business?

In today’s globalising world it isn’t only businesses that are expanding abroad in pursuit of new markets and customers. Potential employees are also traveling across the border seeking better career prospective and new challenges. Living and working in a multi-cultural city such as London can sometimes be as challenging as it is rewarding and exciting. […]

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Jan

16

2015

When product names go culturally wrong…

When someone approaches a PR company with a great local product with the wish to market it worldwide in order to potentially reap profits from a greater market share, that someone may think having a great marketing team who will come up with an awesome marketing strategy for their business expansion will make it all […]

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Jan

13

2015

Why is Localisation so important for your business?

Localisation has been a popular tool in the world of business in recent years, and to be honest, it looks as though it will continue to be for many more to come. With the growth of the internet and global brands, businesses today really have no restrictions. UK brands and companies are now spending millions […]

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Jan

07

2015

Do cultural differences come from…Farming methods?

The world we live in today is certainly an exciting place to be. Within hours we can travel across the globe to experience new languages, cultures or history. The cultural division between east and west is clear to see. Not only in our everyday lives, but also in the way we do business. The corporate […]

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