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Is the U.S market a natural expansion step for UK based companies?

02

Sep 2021

Is the U.S market a natural expansion step for UK based companies?

In Blog Blog posts Blogpost By Language Reach

Should UK businesses expand to the US market? Assuming that marketing in the United States requires a very similar approach to the campaigns run for the UK market is very common, even by experienced business owners and marketing professionals. Although the language is practically the same and the cultures are seemingly comparable at a first […]

The Spirit of Scots

30

Jul 2021

The Spirit of Scots

In Blog Blog posts Blogpost Uncategorized By Language Reach

You can follow Ashley on her on Twitter or by visiting her website here. Enjoy!   What Makes Scots, Scots… Scots is the Germanic language spoken in Scotland. It is closely related to English – both developed from the same Anglo-Saxon ancestor language – as well as to other West Germanic languages, such as German […]

22

Jun 2021

The Brutal Impact Of COVID-19 On Cultures Around The Globe

In Blog Blog posts Blogpost Uncategorized By Language Reach

The impact of COVID-19 on cultures around the world has been severe and, in some cases, devastating. Festival cancellations and other repercussions on the tourism sector are more obvious, than other, less prominent consequences of the pandemic. Today, we’ll talk about how COVID-19 is changing cultures all over the world. We’ll look at how Covid […]

Culture In Marketing: How To Successfully Globalise Your Brand

03

Jun 2021

Culture In Marketing: How To Successfully Globalise Your Brand

In Blog Blog posts Blogpost By Language Reach

How do you market your business to people from various cultures and geographic locations? Let’s explore culture in marketing for your new, globalised brand. Imagine that a company plans to globalise its business with hopes of increasing its net yearly profit by millions. The calculations have been done based on market demand, and the business […]

18

May 2021

Marketing to the Caribbean; Aspects to Consider

In Blogpost By Language Reach

Marketing To The Caribbean; The Role Of Video, Culture, And Language.  Two key things make up the content in your content marketing strategy: words and visuals. Images, graphics and the use of language in marketing are what connect with and have the most impact on your brand’s audience. In the Caribbean, language and culture go hand […]

Localisation – Why is it so important for your business?

13

Apr 2021

Localisation – Why is it so important for your business?

In Blog Blog posts Blogpost By Language Reach

Localisation – Why is it so important for your business? If you’re considering expanding your business to a country where English isn’t a native language, in order to succeed, it’ll be essential to translate and carefully localise your marketing materials. Translation is important in business because people feel more relaxed using their own language. When consumers […]

Expanding Business To International Markets; Aspects to consider

15

Mar 2021

Expanding Business To International Markets; Aspects to consider

In Blog Blog posts Blogpost By Language Reach

International Business Expansion – What you need to know With the developments in technology and now widely available internet, numerous ways of reaching target audience are available to business owners. With the Brexit dust slowly settling down and Coronavirus solutions coming into place, an international expansion is the next step for many UK based companies. […]

Translating For A Specific Market: Local Differences To Consider

27

Nov 2020

Translating For A Specific Market: Local Differences To Consider

In Blog Blog posts Blogpost By Language Reach

Translating For A Specific Market: Local Differences To Consider   Venturing into overseas markets can be an exciting, and potentially profitable, experience. The success of your business, however, greatly depends on how effective your marketing translation is for the audience you are targeting.   Recently, more and more UK business owners realise the true importance […]

How Global Brands Market to Foreign Audiences and How Can Translation Services Help?

26

May 2020

How Global Brands Market to Foreign Audiences and How Can Translation Services Help?

In Blog Blog posts Blogpost Uncategorized By Language Reach

Approaching foreign markets Trading within international markets is becoming increasingly beneficial for businesses in the modern, globalising world. Some of the most significant reasons for this are technology and internet developments. Nevertheless, technology can only allow you to extend your company’s reach whereas an in-depth understanding of the language and culture of your target audience […]

How should companies approach internationalisation in 2020?

19

Feb 2020

How should companies approach internationalisation in 2020?

In Blog Blog posts Blogpost Uncategorized By Language Reach

The way companies approach internationalization process has changed drastically over the last decade. Just 10 years ago, the ‘one-fits-all’ method was generally considered to be a good standard across majority of business sectors. Companies and organizations believed, that because a campaign worked well in one market, it would also naturally work equally well elsewhere, even […]

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