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Localisation – Why is it so important for your business?

13

Apr 2021

Localisation – Why is it so important for your business?

In Blog Blog posts Blogpost By Language Reach

Localisation – Why is it so important for your business? If you’re considering expanding your business to a country where English isn’t a native language, in order to succeed, it’ll be essential to translate and carefully localise your marketing materials. Translation is important in business because people feel more relaxed using their own language. When consumers […]

Expanding Business To International Markets; Aspects to consider

15

Mar 2021

Expanding Business To International Markets; Aspects to consider

In Blog Blog posts Blogpost By Language Reach

International Business Expansion – What you need to know With the developments in technology and now widely available internet, numerous ways of reaching target audience are available to business owners. With the Brexit dust slowly settling down and Coronavirus solutions coming into place, an international expansion is the next step for many UK based companies. […]

Translating For A Specific Market: Local Differences To Consider

27

Nov 2020

Translating For A Specific Market: Local Differences To Consider

In Blog Blog posts Blogpost By Language Reach

Translating For A Specific Market: Local Differences To Consider   Venturing into overseas markets can be an exciting, and potentially profitable, experience. The success of your business, however, greatly depends on how effective your marketing translation is for the audience you are targeting.   Recently, more and more UK business owners realise the true importance […]

How Global Brands Market to Foreign Audiences and How Can Translation Services Help?

26

May 2020

How Global Brands Market to Foreign Audiences and How Can Translation Services Help?

In Blog Blog posts Blogpost Uncategorized By Language Reach

Approaching foreign markets Trading within international markets is becoming increasingly beneficial for businesses in the modern, globalising world. Some of the most significant reasons for this are technology and internet developments. Nevertheless, technology can only allow you to extend your company’s reach whereas an in-depth understanding of the language and culture of your target audience […]

How should companies approach internationalisation in 2020?

19

Feb 2020

How should companies approach internationalisation in 2020?

In Blog Blog posts Blogpost Uncategorized By Language Reach

The way companies approach internationalization process has changed drastically over the last decade. Just 10 years ago, the ‘one-fits-all’ method was generally considered to be a good standard across majority of business sectors. Companies and organizations believed, that because a campaign worked well in one market, it would also naturally work equally well elsewhere, even […]

5 Reasons to Learn a Language Before Traveling + 10 Resources to Help You Get Started

04

Feb 2020

5 Reasons to Learn a Language Before Traveling + 10 Resources to Help You Get Started

In Blogpost Uncategorized By Language Reach

Today we are very lucky to have Shannon Kennedy from Eurolinguiste writing for us about the main reasons to learn a language before travelling. She also included 10 useful resources to help you get started! Enjoy! You can follow Shannon on Twitter & Facebook —————————————————————————————————————-   When we announce our intent to visit a new country, one of […]

International Marketing Campaigns That Didn’t Go To Plan

30

Oct 2019

International Marketing Campaigns That Didn’t Go To Plan

In Blog posts Blogpost By Language Reach

A marketing campaign can often ‘make or break’ a product. In fact, it can sometimes ‘make or break’ an entire brand. PR and marketing experts habitually say that it doesn’t really matter how good or bad your product is, the only thing that truly matters is how you present it to the potential customer. Although […]

Money talks, but in what language?

22

May 2019

Money talks, but in what language?

In Blogpost News Uncategorized By Language Reach

Does the demand for language services go hand in hand with UK trading numbers? Does the demand for a language you translate match UK import/export statistics? Find out!   Money talks, but in what language? Despite what appears to be the utmost efforts from the UK government and EU leaders to make Brexit as complicated […]

Transcreation vs. Translation – what are the differences?

18

Jan 2019

Transcreation vs. Translation – what are the differences?

In Blog Blog posts Blogpost By Language Reach

The differences between translation and transcreation  Transcreation and translation are two terms which interrelate on many levels, although the processes and final outcomes are different. Understanding what the specific differences between transcreation and translation are wouldn’t be possible without fully understanding what these terms mean independently. ‘Translation’ is a term generally known and understood and […]

Is the U.S market a natural expansion step for UK based companies?

13

Jul 2018

Is the U.S market a natural expansion step for UK based companies?

In Blog Blog posts Blogpost By Language Reach

Should UK businesses expand to the US market? You would be forgiven for assuming that marketing in the United States requires a very similar approach to the campaigns run for the UK market. Although the language is practically the same and the cultures are seemingly comparable at a first glance, there are significant differences between […]

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