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How Global Brands Market to Foreign Audiences and How Can Translation Services Help?

21

Feb 2024

How Global Brands Market to Foreign Audiences and How Can Translation Services Help?

In Blog Blog posts Blogpost Uncategorized By Language Reach

Approaching foreign markets Trading within international markets is becoming increasingly beneficial for businesses in the modern, globalising world. Some of the most significant reasons for this are technology and internet developments. Nevertheless, technology can only allow you to extend your company’s reach whereas an in-depth understanding of the language and culture of your target audience […]

Localisation – Why is it so important for your business?

16

Nov 2023

Localisation – Why is it so important for your business?

In Blog Blog posts Blogpost By Language Reach

Is Localisation important for your business? If you’re considering expanding your business to a country where English isn’t a native language, in order to succeed, it’ll be essential to translate and carefully localise your marketing materials. Translation is important in business because people feel more relaxed using their own language. When consumers and B2B clients are […]

Is the U.S market a natural expansion step for UK based companies?

02

Sep 2023

Is the U.S market a natural expansion step for UK based companies?

In Blog Blog posts Blogpost By Language Reach

Should UK-based businesses expand to the US market? Assuming that marketing in the United States requires a very similar approach to the campaigns run for the UK market is very common, even by experienced business owners and marketing professionals. Although the language is practically the same and the cultures are seemingly comparable at a first […]

Transcreation vs. Translation – what are the differences?

19

Oct 2022

Transcreation vs. Translation – what are the differences?

In Blog Blog posts Blogpost By Language Reach

The differences between translation and transcreation  Transcreation and translation are two terms which interrelate on many levels, although the processes and final outcomes are different. Understanding what the specific differences between transcreation and translation are wouldn’t be possible without fully understanding what these terms mean independently. ‘Translation’ is a term generally known and understood and […]

The History Of Afrikaans In South Africa

17

Jun 2022

The History Of Afrikaans In South Africa

In Blog Blogpost By Language Reach

The History Of Afrikaans In South Africa In South Africa, only 13% of residents speak the language called Afrikaans. Some black South Africans have intentionally blocked out the language from their minds. People like Nomsa Maseko, a BBC News correspondent in Johannesburg, refused to speak the language in her adult years after school authorities oppressed […]

Translating For A Specific Market: Local Differences To Consider

21

Dec 2021

Translating For A Specific Market: Local Differences To Consider

In Blog Blog posts Blogpost By Language Reach

Translating For A Specific Market: Local Differences To Consider   Venturing into overseas markets can be an exciting, and potentially profitable, experience. The success of your business, however, greatly depends on how effective your marketing translation is and how well it meets the expectations of the audience you are targeting.   Recently, despite the worldwide […]

02

Dec 2021

Scotland’s linguistic landscape – Scottish Standard English and Scots

In Blog Blog posts Blogpost Uncategorized By Language Reach

Follow Ashley on Twitter or by visiting her website here. Enjoy!   Scotland’s linguistic landscape – Scottish Standard English and Scots Do you know your language varieties from your languages? Your dipthongs from your monopthongs? The difference between code-switching and bilingualism? Scotland’s linguistic landscape, made up predominantly of the language variety that is Scottish Standard […]

The Spirit of Scots

30

Jul 2021

The Spirit of Scots

In Blog Blog posts Blogpost Uncategorized By Language Reach

You can follow Ashley on her on Twitter or by visiting her website here. Enjoy!   What Makes Scots, Scots… Scots is the Germanic language spoken in Scotland. It is closely related to English – both developed from the same Anglo-Saxon ancestor language – as well as to other West Germanic languages, such as German […]

22

Jun 2021

The Brutal Impact Of COVID-19 On Cultures Around The Globe

In Blog Blog posts Blogpost Uncategorized By Language Reach

The impact of COVID-19 on cultures around the world has been severe and, in some cases, devastating. Festival cancellations and other repercussions on the tourism sector are more obvious, than other, less prominent consequences of the pandemic. Today, we’ll talk about how COVID-19 is changing cultures all over the world. We’ll look at how Covid […]

Culture In Marketing: How To Successfully Globalise Your Brand

03

Jun 2021

Culture In Marketing: How To Successfully Globalise Your Brand

In Blog Blog posts Blogpost By Language Reach

How do you market your business to people from various cultures and geographic locations? Let’s explore culture in marketing for your new, globalised brand. Imagine that a company plans to globalise its business with hopes of increasing its net yearly profit by millions. The calculations have been done based on market demand, and the business […]

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