Should UK businesses expand to the US market? Assuming that marketing in the United States requires a very similar approach to the campaigns run for the UK market is very common, even by experienced business owners and marketing professionals. Although the language is practically the same and the cultures are seemingly comparable at a first […]

You can follow Ashley on her on Twitter or by visiting her website here. Enjoy!   What Makes Scots, Scots… Scots is the Germanic language spoken in Scotland. It is closely related to English – both developed from the same Anglo-Saxon ancestor language – as well as to other West Germanic languages, such as German […]

The impact of COVID-19 on cultures around the world has been severe and, in some cases, devastating. Festival cancellations and other repercussions on the tourism sector are more obvious, than other, less prominent consequences of the pandemic. Today, we’ll talk about how COVID-19 is changing cultures all over the world. We’ll look at how Covid […]

How do you market your business to people from various cultures and geographic locations? Let’s explore culture in marketing for your new, globalised brand. Imagine that a company plans to globalise its business with hopes of increasing its net yearly profit by millions. The calculations have been done based on market demand, and the business […]

Localisation – Why is it so important for your business? If you’re considering expanding your business to a country where English isn’t a native language, in order to succeed, it’ll be essential to translate and carefully localise your marketing materials. Translation is important in business because people feel more relaxed using their own language. When consumers […]

International Business Expansion – What you need to know With the developments in technology and now widely available internet, numerous ways of reaching target audience are available to business owners. With the Brexit dust slowly settling down and Coronavirus solutions coming into place, an international expansion is the next step for many UK based companies. […]

Translating For A Specific Market: Local Differences To Consider   Venturing into overseas markets can be an exciting, and potentially profitable, experience. The success of your business, however, greatly depends on how effective your marketing translation is for the audience you are targeting.   Recently, more and more UK business owners realise the true importance […]

Approaching foreign markets Trading within international markets is becoming increasingly beneficial for businesses in the modern, globalising world. Some of the most significant reasons for this are technology and internet developments. Nevertheless, technology can only allow you to extend your company’s reach whereas an in-depth understanding of the language and culture of your target audience […]

The way companies approach internationalization process has changed drastically over the last decade. Just 10 years ago, the ‘one-fits-all’ method was generally considered to be a good standard across majority of business sectors. Companies and organizations believed, that because a campaign worked well in one market, it would also naturally work equally well elsewhere, even […]

The differences between translation and transcreation  Transcreation and translation are two terms which interrelate on many levels, although the processes and final outcomes are different. Understanding what the specific differences between transcreation and translation are wouldn’t be possible without fully understanding what these terms mean independently. ‘Translation’ is a term generally known and understood and […]