With the growth of internet and innovations in technology, many companies, both big and small now have unlimited opportunities to reach out to customers not only in other parts of their home country, but practically anywhere around the world. This opens doors and markets which could not have been opened even just a few years […]

Companies that market their brands globally strive to keep a singular identity with their marketing campaigns and brand messages. In response to globalisation, many companies assume as the trade barriers begin to dissolve alongside the wake of global communication technologies, the potential in expanding to new markets now appeal and can happen faster and more […]

Here’s a fantastic infographic showing you what some of the favourite drinks in 80 different countries around the world are! What’s yours?

Speaking many languages does not ensure that you are qualified to work in the industry of language translation services. Translation is a unique skill that professionals work hard to develop. The importance of an appropriate translation is more relevant when things go wrong. Here we can mention some common translation mistakes that caused a big […]

By the end of this century, half of the languages currently spoken around the world will be extinct. Sadly, one language dies every 14 days. Here’s a great info-graphic showing you the least spoken languages in the world and the number of speakers currently speaking them.

In today’s globalising world it isn’t only businesses that are expanding abroad in pursuit of new markets and customers. Potential employees are also traveling across the border seeking better career prospective and new challenges. Living and working in a multi-cultural city such as London can sometimes be as challenging as it is rewarding and exciting. […]

When someone approaches a PR company with a great local product with the wish to market it worldwide in order to potentially reap profits from a greater market share, that someone may think having a great marketing team who will come up with an awesome marketing strategy for their business expansion will make it all […]

Localisation has been a popular tool in the world of business in recent years, and to be honest, it looks as though it will continue to be for many more to come. With the growth of the internet and global brands, businesses today really have no restrictions. UK brands and companies are now spending millions […]

The world we live in today is certainly an exciting place to be. Within hours we can travel across the globe to experience new languages, cultures or history. The cultural division between east and west is clear to see. Not only in our everyday lives, but also in the way we do business. The corporate […]