06
Mar 2015
The Impact of Slang on Language
Every year numerous new words and abbreviations find their way into the dictionary. Some may say this is all part of a language revolution while others can’t fathom how words, phrases and abbreviations used informally can be given such importance. Popular terms such as ‘duckface’, ‘lol’ and ‘jel’ have all been included in the […]
03
Mar 2015
Should you translate your website?
With the growth of internet and innovations in technology, many companies, both big and small now have unlimited opportunities to reach out to customers not only in other parts of their home country, but practically anywhere around the world. This opens doors and markets which could not have been opened even just a few years […]
06
Feb 2015
Brand Translation Troubles: When A Dictionary Is Simply Not Enough
Companies that market their brands globally strive to keep a singular identity with their marketing campaigns and brand messages. In response to globalisation, many companies assume as the trade barriers begin to dissolve alongside the wake of global communication technologies, the potential in expanding to new markets now appeal and can happen faster and more […]
04
Feb 2015
03
Feb 2015
Around the world in 80 drinks!
Here’s a fantastic infographic showing you what some of the favourite drinks in 80 different countries around the world are! What’s yours?
30
Jan 2015
Translation Mistakes that Caused a Big Issue
Speaking many languages does not ensure that you are qualified to work in the industry of language translation services. Translation is a unique skill that professionals work hard to develop. The importance of an appropriate translation is more relevant when things go wrong. Here we can mention some common translation mistakes that caused a big […]
21
Jan 2015
Least Spoken Languages in the World
By the end of this century, half of the languages currently spoken around the world will be extinct. Sadly, one language dies every 14 days. Here’s a great info-graphic showing you the least spoken languages in the world and the number of speakers currently speaking them.
20
Jan 2015
How to have a successful multicultural business?
In today’s globalising world it isn’t only businesses that are expanding abroad in pursuit of new markets and customers. Potential employees are also traveling across the border seeking better career prospective and new challenges. Living and working in a multi-cultural city such as London can sometimes be as challenging as it is rewarding and exciting. […]
16
Jan 2015
When product names go culturally wrong…
When someone approaches a PR company with a great local product with the wish to market it worldwide in order to potentially reap profits from a greater market share, that someone may think having a great marketing team who will come up with an awesome marketing strategy for their business expansion will make it all […]