How to optimise your translation budget? Expanding your business into new markets sounds exciting, but let’s discuss the part that rarely gets attention: translation budgets. They’re that tricky middle ground where you’re torn between investing in quality and saving costs. Maybe you’ve already felt the sting of subpar translations that didn’t quite land, or perhaps […]

Choosing the best translation agency for your needs Translation service providers (TSP) are one of the fastest growing industries today, thanks to the mass global expansion of businesses. The internet has enabled businesses to reach international audiences, and consumers’ obsession with overseas brands makes tapping into foreign markets a real possibility. Additionally, with the growth […]

The Importance of Translations in Business People often scrutinise labels and packaging when buying products. Some want to understand the instructions for using a particular product. In contrast, others want to learn whether the ingredients suit their dietary needs. Data shows that 33% of female and 30% of male respondents prefer reading labels when buying […]

What is the Difference Between Translation and Transcreation? Transcreation and translation services are two terms which interrelate on many levels, although the processes and final outcomes are different. Understanding what the specific differences between transcreation and translation are wouldn’t be possible without fully understanding what these terms mean independently. ‘Translation’ is a term generally known […]

Translating For A Specific Market: Local Differences To Consider   Taking your business global can be an exciting opportunity. It does, however, come with a number of challenges you must tackle as a business owner. From understanding your target audience to being able to carefully localise your marketing messages, ensuring that it is culturally appropriate […]

Approaching foreign markets Trading within international markets is becoming increasingly beneficial for businesses in the modern, globalising world. Some of the most significant reasons for this are technology and internet developments. Nevertheless, technology can only allow you to extend your company’s reach whereas an in-depth understanding of the language and culture of your target audience […]

Is Localisation important for your business? If you’re considering expanding your business to a country where English isn’t a native language, in order to succeed, it’ll be essential to translate and carefully localise your marketing materials. Translation is important in business because people feel more relaxed using their own language. When consumers and B2B clients are […]

Should UK-based businesses expand to the US market? Assuming that marketing in the United States requires a very similar approach to the campaigns run for the UK market is very common, even by experienced business owners and marketing professionals. Although the language is practically the same and the cultures are seemingly comparable at a first […]

The History Of Afrikaans In South Africa In South Africa, only 13% of residents speak the language called Afrikaans. Some black South Africans have intentionally blocked out the language from their minds. People like Nomsa Maseko, a BBC News correspondent in Johannesburg, refused to speak the language in her adult years after school authorities oppressed […]

Follow Ashley on Twitter or by visiting her website here. Enjoy!   Scotland’s linguistic landscape – Scottish Standard English and Scots Do you know your language varieties from your languages? Your dipthongs from your monopthongs? The difference between code-switching and bilingualism? Scotland’s linguistic landscape, made up predominantly of the language variety that is Scottish Standard […]