Translating For A Specific Market: Local Differences To Consider   Taking your business global can be an exciting opportunity. It does, however, come with a number of challenges you must tackle as a business owner. From understanding your target audience to being able to carefully localise your marketing messages, ensuring that it is culturally appropriate […]

Approaching foreign markets Trading within international markets is becoming increasingly beneficial for businesses in the modern, globalising world. Some of the most significant reasons for this are technology and internet developments. Nevertheless, technology can only allow you to extend your company’s reach whereas an in-depth understanding of the language and culture of your target audience […]

Is Localisation important for your business? If you’re considering expanding your business to a country where English isn’t a native language, in order to succeed, it’ll be essential to translate and carefully localise your marketing materials. Translation is important in business because people feel more relaxed using their own language. When consumers and B2B clients are […]

Should UK-based businesses expand to the US market? Assuming that marketing in the United States requires a very similar approach to the campaigns run for the UK market is very common, even by experienced business owners and marketing professionals. Although the language is practically the same and the cultures are seemingly comparable at a first […]

The History Of Afrikaans In South Africa In South Africa, only 13% of residents speak the language called Afrikaans. Some black South Africans have intentionally blocked out the language from their minds. People like Nomsa Maseko, a BBC News correspondent in Johannesburg, refused to speak the language in her adult years after school authorities oppressed […]

Follow Ashley on Twitter or by visiting her website here. Enjoy!   Scotland’s linguistic launscape – Scottish Staunart English and Scots Dae ye ken yer language varieties fae yer languages? Yer dipthongs fae yer monopthongs? The difference atween code-switchin and bein twa-leidit? Scotland’s linguistic launscape, makkit up maistly o the language variety that is Scottish […]

Follow Ashley on Twitter or by visiting her website here. Enjoy!   Scotland’s linguistic landscape – Scottish Standard English and Scots Do you know your language varieties from your languages? Your dipthongs from your monopthongs? The difference between code-switching and bilingualism? Scotland’s linguistic landscape, made up predominantly of the language variety that is Scottish Standard […]

You can follow Ashley on her on Twitter or by visiting her website here. Enjoy!   What Makes Scots, Scots… Scots is the Germanic language spoken in Scotland. It is closely related to English – both developed from the same Anglo-Saxon ancestor language – as well as to other West Germanic languages, such as German […]

The impact of COVID-19 on cultures around the world has been severe and, in some cases, devastating. Festival cancellations and other repercussions on the tourism sector are more obvious, than other, less prominent consequences of the pandemic. Today, we’ll talk about how COVID-19 is changing cultures all over the world. We’ll look at how Covid […]

Marketing To The Caribbean; The Role Of Video, Culture, And Language.  Two key things make up the content in your content marketing strategy: words and visuals. Images, graphics and the use of language in marketing are what connect with and have the most impact on your brand’s audience. In the Caribbean, language and culture go hand […]