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28

Jun 2016

How UK Private Schools Attract International Students

In Blog Blog posts Blogpost By Language Reach

Emerging economies throughout the world present excellent opportunities for businesses in the UK to attract a wider audience from overseas. Given the decline in the number of British students receiving private education, UK boarding schools should look to capitalise on the fortunes of overseas families that want to provide their children with the best education. […]

Localisation of Food Products Earns Brands Trust

26

May 2016

Localisation of Food Products Earns Brands Trust

In Blog Blog posts Blogpost Uncategorized By Language Reach

If you could trust any product on your shopping list, you would like to think the food you buy and eat is reliable. Trust is a funny thing when it comes to food, though. After all, everyone’s guilty of indulging in the odd bit of junk food every now and again, even when we know […]

Why Businesses Should NOT Use Automated Translation Tools

20

May 2016

Why Businesses Should NOT Use Automated Translation Tools

In Blog posts Blogpost Uncategorized By Language Reach

This Is Why Businesses Should NOT Use Automated Translation Tools Any translation agency will tell you that free automated translations tools available online do serve a purpose. But cross-border businesses looking to communicate with a foreign audience is not one of them. From the view of a professional linguist, it is understandable that businesses might […]

How to Choose the Right Translation Company for You

28

Apr 2016

How to Choose the Right Translation Company for You

In Blog Blogpost By Language Reach

Translation service providers (TSP) are one the fastest growing industries today thanks to the mass global expansion of businesses and huge numbers of migrants moving abroad to live in foreign countries. The internet has made it possible for businesses to reach international audiences and the obsession consumers have with overseas brands makes tapping into foreign […]

The unlikely ways I learned to speak four foreign languages…

14

Apr 2016

The unlikely ways I learned to speak four foreign languages…

In Blog Blogpost Uncategorized By Language Reach

…and how you can do it too by starting small. Today, we are very happy to publish a post from our friend Laura Mould. Laura  works as Marketing Manager at Oxford Spires Language School, welcoming international students each year to participate in various study abroad programmes. She is Canadian and has lived in Mexico, France, […]

24

Mar 2016

What Is the Difference Between Localisation and Internationalisation?

In Blog Blogpost By Language Reach

Localisation and internationalisation have been used interchangeably. But this can be misleading and confusing. When applied to marketing practices in overseas markets there are distinctive and important differences between the two. Historically, companies trading in foreign markets simply opened up a branch in another country and translated company literature and marketing campaigns into the language […]

Global Internet Use & Annual Spend

10

Mar 2016

Global Internet Use & Annual Spend

In Blog Blogpost By Language Reach

(Click on image to enlarge)

Oscars Nomination Committee Scrutinised Over Best Foreign Language Film

01

Mar 2016

Oscars Nomination Committee Scrutinised Over Best Foreign Language Film

In Blog posts Blogpost News By Language Reach

  The Oscar nomination committee were in the news again this week over claims that Hollywood is anti-ethnic – an irony considering the industry is dominated by Jewish owners. In the build up to the illustrious Academy Awards which happened last week, the nominations for the Best Foreign Language film came under scrutiny due to […]

A History of Film Subtitles and The Growth of Video Translation

26

Feb 2016

A History of Film Subtitles and The Growth of Video Translation

In Blog Blogpost Uncategorized By Language Reach

With the advancements of mobile technology in the modern era, almost anybody can make a video. Of course, making films does not involve the glitz and glamour of Hollywood for everybody, but a boom in Indie films over the last 20 years is now being followed by an explosion of video content uploaded to the […]

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